Branding strategy from a copywriter? You bet!

Significant branding value can be provided from an outstanding copywriter.

An experienced, big-picture copywriter (as opposed to a wordsmithing hack) may identify an undiscovered differentiator within the product, organization or business practice.  She'll ask the right questions. Provide insight and perspective. Have an empathy and understanding of your prospects and their "triggers". Then, he'll connect strategy with effective tactics.

Many of the best-known marketing/branding strategists, particularly those in the direct-response arena, are first and foremost copywriters: Jay Abraham, Don Kennedy, Ted Nichols, Jay Levinson, John Reese, Yanik Silver and several others.

If you discover a copywriter of this caliber, immediately place her/him on your strategic team.

He or she will be an idea source, a sounding board and a customer ombudsman.

And she'll also provide attention-getting and persuasive copy.

As a copywriter at heart, I may be biased, but I’m also very confident that this advice will pay off for you.

Martin Jelsema

www.signaturestrategies.com

Martin Jelsema

www.signaturestrategies.com